Digital marketing is constantly evolving. As new technology arrives and old technology turns obsolete, it can be very difficult to keep abreast of the new trends in the industry. Here are the top 4 trends to watch out for in 2021.

1.      Adjacent Search

For a majority of companies webpage optimization Dubai means getting a web page or two high up in the search engine page results. While this may sound good on paper, it forgets some of the nuances of how the search is done online. According to specialists over 70% of consumers research a company online before even contacting them and the lion’s share of the research start with search.

Hence it is important to consider all possible keywords attached to your primary business. Companies are increasingly approaching experts to find them keywords closer to their business and that trend will likely to increase in 2021.

2.      Smart Bidding

There is reason on why automated bidding on Google Ads is popular over the years. It is simply because parameters such as price and volume had to be given and the machine does all the work for you. Over the past few years, though another type of bidding has emerged that many marketers has snugged off, smart bidding. Smart Bidding has been previously affected by a number of problems, such as minimal budgetary control and reduced audience targeting.

With the latest improvements and refinements in smart bidding, it is highly likely to be a popular option among marketers this year. 

3.      Chatbot Takeover 

A majority of marketers offering integrated digital marketing solutions argue that the chatbot takeover has already taken place, and    they’d be right in thinking so. Chatbot adoption has been massive by companies but this did not relate to the consumers much.

It can take some time to adapt to chatbots, especially the first and second generation ones. Conversations were clumsy and far less helpful than those with a human. But in 2021 it is likely to change because of the ability of chatbots finally have reached a level of conversational capability that will earn them wider acceptance.

4.      Video Content 

High-quality content has been the key element of any great online marketing strategy in UAE, but there is humungous change in the demand for content format. The blogs are replaced by videos.

A great news for marketers is that there is a huge market for nearly all forms of video content: short-form, long-form, animated, live action, humorous, informative, and many more. All you need is to curate the content that reflects the idea of your brand, and the audience will appear.