Social media marketing demands both strategy and creativity in equal amounts. Overwhelming studies suggest that around 97% of the marketers are using social media while 78% of sales people outdo their peers by resorting to social media for their businesses.

There are a wide variety of reasons why your company should use social media marketing in Dubai. We have compiled a list of the four most helpful reasons to consider. Although the benefits exceed far beyond than sales increase, not everyone recognises the potential of social media marketing in Dubai. We have compiled a few reasons on why you should invest more on social media marketing.

Let’s get started. 

1. Increase Brand Awareness

In 2020, there were over 3.8 billion active social media users globally. This is a whopping number of eyeballs, and hence opens a huge door of opportunities. 

Social media is much vouched for as a great platform for brands to build and nurture relationships with their customers. Using influencers, referrals, or simply putting out good content, whatever method you are using, social media has established itself as a key factor in creating brand awareness.     

In fact, it quite common for people to learn about new brands because it was mentioned by a friend on social media. 

2. Develop Leads and Increase Conversions

For marketers in SEO companies in Dubai who seek to move beyond brand awareness and engagement social media lead generation would be the next step. 

Promoting your products and services on social media is the easiest way to increase lead generation, boost conversions and increase sales.

A few ways to use social media to generate more leads include optimizing your profile so that customers can connect with you easily and sign up for newsletters etc. Another way to generate leads is to create clickable content. 

3. Foster Relationships with Customers

By connecting with your customers on social media helps build an army of happy and loyal customers, and improve the chances increasing your business. 

This can be done by interacting with them through live videos, interactive posts and faster responses to their questions and comments and providing them with any support when required. This can also be outsourced SEO consultant companies in Dubai. 

You can also ask feedback from your customers about their experience with your products, their pain points to improve upon your products and services.  

4. Know your Competitors

Social media offers an excellent opportunity to closely monitor your competitors, be it with their social media strategy, their products, or their level of interaction with their customers.  

Social media enables you to get an idea of what is and what isn’t working for you, and therefore equips you to make a decision in terms of what should change in terms of your overall social media strategy.    

Finally, intensively studying the social media accounts of competitors can help you make sure your marketing outshines your competitors and is distinct and unique to your brand.