WD
When you have been busy getting your business
started, you would have little time for marketing. Still, it is never too late
to start branding or online marketing your business in UAE. The sooner
you begin the better. Branding your business online can enable you to connect
better with your audience. Let’s look at some of the best methods to create a
powerful online brand strategy for your business even on a limited budget.
The ‘About
Us’ Page
Have a look at the About Us page on your website.
Does it look like a long list of basic information like the founder’s name,
year launched, and location)? Or is it a small passage that serves as a spacer
until you figure something better? If that’s the case it is high time that you
invest more energy in the content.
The About page is your opportunity to introduce
customers to your brand and show them what your brand symbolize. You should be
able to answer the following questions like
- What is the reason for your existence?
- What makes it different from others?
People don’t often visit the About Us page, but if
they do, it should convey a better sense of what drives and defines your brand.
Know Who
Your Real Customers Are
Before jumping on to devising a website branding
strategy, you need to understand who your core customers are.75% of digital
users say they are stone walled using content that is irrelevant to them. So it
is extremely important to tailor your content according to the preferences of
the right buyer.
You may already have a rough idea about the ideal
customer who will adore your products or services, but documenting the traits
of such customers is key. The idea is obtained through market research and
historical data from search engine optimization analytics in Dubai
If you are new to the industry, you may not have a
lot of customer data build on. But that is ok: you can begin with broad
characteristics and add details as you get to know better.
Build You
Brand Voice and Tone
After visuals, captions and related texts are the
next significant piece of branding for your social media posts. Company social
media accounts have preset tone and personality to their messaging. Some has a
sarcastic or snarky tone while others has an informative tone.
If you have already established a brand voice
through your other marketing channels extend that to social media. You may even
cultivate a specific approach to a particular platform.
If you have an SEO consultant in Dubai managing
your various social media accounts, having a reference guide keeps aligned so
it doesn’t seems like your company is giving dissimilar opinions.