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The local citation includes any online mention of the name,
address, and phone number of one’s business. Many SEO companies in Dubai believe that citations are a critical ranking element for local
SEO.
Citations may appear in a number of places such as business
directories, social networks, etc., wherever somebody might be searching for
information about local businesses.
Structured and Unstructured citations are the two categories of
citations available.
A structured citation is used to list the name, address, and
phone number (NAP) of a trade. Social media profiles and directory listings
come under this type.
An unstructured citation includes a contextual reference of any
business online. It is typically used in forum posts, blog posts, and press
mentions.
How citations help with local SEO
Citations are supposed to support search engines to validate the
existence, legality, and reliability of a business. If these details are found
across several significant and trusted websites, then Google probably has
amplified confidence that your business is real, functional, and what you tell
about it is right.
Many surveys conducted on citations proved that they occupy the
fifth most imperative ranking signal for local search queries and SEO consultant in Dubai focus greatly on it.
How citations benefit folks to discover your business
Individuals don’t always rely on Google to discover local
businesses. They frequently look in sites such as Yellow Pages, Yelp, and other
specialist directories. Therefore, it will be better to get listed on these
sites that in turn help you for search engine optimization in UAE.
Another reason is that business directories take over search
results for local queries at times.
For instance, try searching for “plumber Dubai”.
Only a few of the top results show plumber’s websites. Such
listings are mostly found in business directories. Since Google takes these
kinds of results for local searches, you should be cited there for users to
easily notice your business.