WD
The COVID-19 pandemic has made major changes in how
we operate businesses. More businesses and services have moved online and
employees work remotely to support them. With this new normal what are the key
digital marketing trends that should be incorporated by your business to retain
customers and engage with new ones? Here are three industry trends that might
give a bang for your buck.
1. Google Listings and Local SEO
Post pandemic days it has become
essential to ensure that your local listings are verified and kept current on
different search engine platforms especially if you are a small business owner.
This is because your business draws customers at a local level and Google
listings provides essential information such as your opening hours, special
operating instructions, safety protocol and location. You can always get the
help of an SEO consultant in Dubai.
2. Customer Engagement via Social
Media
Organizations should show more
readiness to dedicate resource for an Integrated Digital Marketing Solutions including social media marketing in 2021. Customer retention was the chief
focus of every business during 2020 and this will continue to 2021. With
COVID-19 the world has witnessed a surge in people dedicating time online which
includes how they research products, engage with brands, and organizations.
This has opened up new
opportunities for marketers to increase their engagement with new customers as
well as old. If your business has been delaying adding social media to your
integrated marketing mix, then there is no better time.
3. Automated Bidding in Google Ads
Google Ad marketer have to
constantly make alterations and adjustments for their campaigns, keywords and
bids to make the best use of you advertising money. But this comes at a cost
i.e more hours and high management costs. With automated bidding, Google allows
you to automate your prior moves to tweak your bid in real time.
Automated bidding had made its way
in 2016, but with continuous bidding, especially in the past year means that it
is going to be big in 2021. With increase in automated bidding tactics will
open up our time to optimize other aspects of our Search engine marketing efforts for the Dubai region