Website optimization comprises all the technical and internet marketing techniques used in UAE to acquire traffic, engage visitors and then convert them into potential clients using a well-defined method which meets a set of criteria.

Here are a few website optimization strategies to be employed in Dubai

1.      Make Use of SEO Tools

Keeping a regular record of your vital statistics such as ranking, the keywords used, backlinks, and possible malware is difficult. There are many tools available that can easily automate some of these tasks such as Google Search Console, SEMrush, and Rank Ranger. These can be used to conduct keyword research, figure out your ranking, scrutinize your competitor page, making them an integral part of your SEO tool kit.

2.      Make Every Page Visually Appealing

There is no doubt that a visually appealing web page gathers more visitors and hence is more relevant when it comes to SEO in Dubai. Also, ensure that the picture you choose is relevant to the content and optimize and format it correctly.

Responsive images are an excellent solution, as using them ensures that they are utilizing them to ensure that they are formatted as per need for any solution. By any chance you do not find a suitable image, you can always go for a fun GIF. But the flip side of using GIF is that they can slow down your website.

3.      Use  Appealing Titles and Subheadings

The benefit of using appealing titles and subheadings is that viewers will glance through these to determine if they want to continue reading. Also, ensure that these titles are keyword rich and do not forget to frequently update them as per changing relevance.