There aren't many industries as volatile and sophisticated as internet marketing industry. The trends keep changing with the emergence of new technologies and various other factors. If you take the case of internet marketing in Dubai, mobile-friendliness for websites is the trend that caught the most attention.

Many of these changes are adopted by business while many are ignored. Early adoption of effective marketing trends can give your business a competitive edge garnering them more lucrative opportunities. Those businesses that are too late to adopt ends up lagging behind the rest.

Here are a few of the most beneficial internet marketing trends in 2016.

• Mobile overtakes desktop – Last year, it was revealed by Google that desktop traffic had been overtaken by mobile traffic in 10 different countries. People now prefer to search the internet through their handheld devices for convenience. Realizing this, Google also released the “Mobilegeddon” update that filters those websites that haven’t been optimized for mobile devices. 
  A fact that many search engine marketing companies should be aware of that is Google also accepts mobile-only sites without desktop versions. This in turn led to mobile-focused online marketing. 
• Video ads - Video ads have always been familiar owing to the presence of Youtube and other social channels like Bing and Facebook. Reportedly, Google is also geared up to leverage video advertising in search engine result pages (SERP). Keeping this in mind, it’s safe to assume that Google thinks users have become more accepting of online video advertisements. We can soon expect video ads popping up in unexpected places. 
  
• App indexing and more apps in the future - The ranking possibilities of apps in Google have become more complex in 2016. However, dedicated applications can still enhance business visibility. This year, many businesses will realize this fact. Just like a mobile-friendly website appeals to users who use handheld devices to surf the internet, dedicated applications will have similar capabilities but on a broader scale. 
  

Applications can do everything websites can in a more convenient and accessible manner. But we still haven’t reached that stage where websites will be replaced by apps. However, 2016 will still witness more app adoptions by businesses, which makes its online marketing prospects evident.